All Eye Makeup
enhance your glance
Brighten eyes with mineral eye makeup for lashes, lids and brows. Skin-friendly mascara, eye shadow, eyeliner and more in long-wearing, stay-put colors.
NEW
PureBrow™ Shaping Pencil
PureBrow™ Shaping Pencil
Retractable shaping brow pencil and spoolie to outline, shape and fill brows.
C$32.50
NEW
PureBrow™ Precision Pencil
PureBrow™ Precision Pencil
Retractable precision brow pencil and spoolie to add natural-looking definition to brows.
C$32.50
NEW
PureBrow® Brow Gel
PureBrow® Brow Gel
Creamy brow gel to add flexible hold and fullness while grooming brows into place.
C$32.50
PurePressed® Eye Shadow Triple
PurePressed® Eye Shadow Triple
Carefully curated trio of complementary shadows that add depth and dimension with easy-to-create, nuanced looks.
C$41.00
PurePressed® Eye Shadow Single
PurePressed® Eye Shadow Single
Balanced selection of gorgeous neutral matte & shimmer shadows for all skin tones. Gentle & safe for sensitive eyes.
C$31.00
PurePressed® Eye Shadow Palette
PurePressed® Eye Shadow Palette
Versatile, all-in-one palette of expertly coordinated, silky-smooth shadows for rich, buildable color and limitless looks.
C$65.00
GreatShape® Eyebrow Kit
GreatShape® Eyebrow Kit
Get perfect, natural-looking brows that are lustrous, smooth with this pigmented brow powder and nourishing botanical brow wax.
C$47.50
Beyond Lash™ Volumizing Mascara
Beyond Lash™ Volumizing Mascara
Clean, lash-boosting mascara for bold color payoff and weightless, buildable volume in a flexible, nourishing formula.
C$38.00
PureLash® Lash Extender & Conditioner
PureLash® Lash Extender & Conditioner
A single coat of this conditioner before applying mascara will help strengthen, lengthen and thicken your lashes.
C$32.50
PureLash® Lengthening Mascara
PureLash® Lengthening Mascara
Get natural-looking, extra-long lashes that are thick and feathery.
C$32.50
Longest Lash Thickening & Lengthening Mascara
Longest Lash Thickening & Lengthening Mascara
For those who want it all: well‐defined, longer looking lashes and buildable volume!
C$42.00
Eye Pencil
Eye Pencil
Pencils so soft they won't pull on your delicate skin. Natural pigments give you long-lasting color that stays put.
C$20.00
Liquid Eyeliner
Liquid Eyeliner
Our Liquid Eyeliner will amaze you with its saturated color and real staying power - all without those irritating chemicals.
C$37.50
Mystikol® Powdered Eyeliner
Mystikol® Powdered Eyeliner
The built-in brush makes a perfect line or smudged-out smoky eye. The formula makes a shadow that won’t fade, crease or smear.
C$32.50
24-Karat Gold Dust
24-Karat Gold Dust
For a shimmering look, sweep gold dust across cheeks, eyes, lips and décolletage.
C$18.00